Sunday, September 5, 2010

Spotlight #1 : Elegant Drama with GINA DREWES



… GINA DREWES is both – couture and progressive prêt-à-porter and she defines both through exclusivity – in material as well as aesthetic terms.
  
There is a true sensuality and elegance in her designs and a real love of the female form. GINA DREWES collections are elegant drama, always with a good dose of humor, cheek and emotion.  How better to describe the sensitive feminine romantic, yet still unexpected, collections.

After GINA DREWES launched her own label, she very soon became an institution in the Viennese fashion circus. For her, fashion is a dynamic process. For that reason she often works together with other designers, artists and media. It is very important for her to get different views on fashion to find her own interpretation.

In essence, it is the contradiction of feminine lightness and stubborn rebel spirit that creates the interesting tension in GINA DREWES designs.

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