Originally from California, Alexandra Groover moved to London in order to
promote her designs to the international fashion market. Utilizing her learning experiences gained at Central St. Martins and Rhode Island School of Design and in the studios of Alexander McQueen and Zandra Rhodes, she decided to launch her own company in 2008. Her monochromatic Black Label collection was created to fulfill her need for expression through sculptural and textural manipulations of fabric.
Now in her third season, Groover has received glowing reviews from the press (including i-D Magazine) as well as support from her mentor and friend, British fashion designer Sir Paul Smith. As well as creating a new collection and accompanying performance two times a year, Groover has also been busy working on a special project with cult drone musician Stephen O’Malley of Sunn0))) fame. Following the huge success of their collaborative SS10 fashion film the duo have now joined forces again to design the robes for the latest Sunn0))) tour in support of the band’s new album, Monoliths and Dimensions.
“Alexandra Groover is a young designer whose jersey collection is both creative and wearable.” Sir Paul Smith, i-D Magazine, Lovers of Life issue no.305.
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